When it comes to fashion and influence, we could definitely consider 2022 to have been the year of Bella Hadid. From the supermodel’s viral catwalk moments to her eclectic street style – which is emulated by fashion fans the world over – her name has been the one on everyone’s lips.
So, it comes as no surprise that the model has been named ‘Power Dresser of the Year’ in Lyst‘s Year in Fashion 2022 list; an annual report that analyses the data of its 200 million users to find out the top trends, brands and products each year.
Over the past 12 months, searches for items such as corsets and cargo trousers increased after she wore them. On average, she encouraged a 1,900 per cent increase in searches for similar styles and pieces.
After Hadid wore one of fashion’s most viral items back in September, the ultra mini-platform Ugg boot, the style immediately went viral on TikTok, completely sold out and caused a spike in searches.
Hadid’s style has also played a part in the rise of the ‘weird girl’ aesthetic, another key trend that Lyst has noted coming out of this year.
The style sees a mix and match of unexpected pieces, patterns and colours, creating a bold ensemble. It has been dominating the fashion scene, with other stylish celebrities like Gigi Hadid, Kendall Jenner and Iris Law tapping into the style that offers a fresh spin on maximalist dressing.
As well as her own personal style, Hadid also went viral on the runway, with Lyst naming her Coperni walk as the ‘Viral Moment of the Year’. Coperni’s spray paint dress was all over social media, particularly TikTok, which gained over one million video views. As a result, Coperni received a 3,000 per cent increase in searches for the brand, making it the most searched from fashion month.
From Harper’s Bazaar UK