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This year’s Fashion Awards is going digital

15/10/2020

The British Fashion Council has announced that the 2020 Fashion Awards will be taking place in a new format as a result of the ongoing Covid-19 pandemic and the resulting restrictions placed on large gatherings in the UK. The annual event – which tends to take place in London in December and always draws in a big A-list crowd – will this year be a digital-only event.

The 2020 Fashion Awards will be held on Thursday 3 December and will “honour and celebrate the designers, brands, creatives and individuals who have created positive change within the fashion industry this year”, the BFC announced in a statement.

This year, there will be a focus on those who bravely and pro-actively dealt with the pandemic, who showed leadership and creative resilience and who stood up to prejudice within the fashion industry. The awards will likely celebrate and respond to efforts to encourage diversity within the fashion industry after a summer of Black Lives Matter protests which took place across the UK and around the world.

“What the past couple of months have shown us, is that the fashion industry is in need of a reset,” BFC CEO Caroline Rush said. “This is why this year, under unique circumstances, we felt that it was important to recognise the people and businesses who played a role in some of the most important and challenging issues of our generation and champion those who raised the bar in areas such as diversity, sustainability, and community.”

The award show, which is being sponsored by Swarovski again, will honour 20 individuals and brands, who will all receive a ‘2020 Fashion Award’ for a specific contribution. These will be announced as part of a short film that will document the fashion industry in this extraordinary year. The BFC will also, for the third year running, compile the ‘New Wave: Creatives’ list which highlights up-and-coming fashion talent.

Although 2020’s award show will be digital only, the BFC announced hopeful plans to host a physical award show the following year, taking place at the Royal Albert Hall on 29 November 2021.

“The ceremony will be reimagined to reflect the BFC’s new mission and with the ambition to have technology and engagement at its heart, looking at innovations for amplification and new experiences,” the BFC explained.

 

From Harper’s Bazaar UK

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