First came Fenty makeup. Then came Fenty Skin. If you thought Rihanna’s next move was a new album, sorry to disappoint. Based on legal documents just filed, it appears that Rihanna’s next big move is a line of haircare products and tools called Fenty Hair.
Filed on March 3, the trademark for Fenty Hair covers everything from styling, straightening, relaxing, and waving products, as well as hair color and even hair glitter. No word yet on when Fenty Hair products would make their debut, but fans have already taken to Twitter to express their dismay (and excitement, too) at getting more Fenty products instead of new music.
Can’t wait to be around the house in my fenty furnitures, fenty skin on, in my savageXfenty, doing my fenty hair , wearing fentyXpuma, while listening to absolutely NOTHING. 🥲 https://t.co/iPDwViiMVS
— a l e x (@dontgivafuck_) March 10, 2021
Rihanna’s Fenty Beauty and Fenty Skin brands have been a massive success since launch. The latter just launched an eye cream called Flash Nap Instant Revival Gel Eye Cream to join the brand’s cleanser, toner, and moisturizers. Fenty Beauty’s latest launch is Body Sauce, a body tint that adds a subtle glow available in seven shades.
The news of Fenty Hair comes just weeks after it was announced that Rihanna’s Fenty fashion line with LVMH would be shutting down. “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions,” reads a statement by LVMH, per WWD.
The singer and mogul also operates a lingerie and intimates brand called Savage x Fenty, which was launched with TechStyle Fashion Group back in 2018. The latest Savage fashion show debuted on Amazon Prime Video in October of last year.
Fans have been impatiently waiting for new music from Rihanna since 2016’s ANTI, though she’s been busy building a fashion and beauty empire. “I am always working on music and when I am ready to put it out in the way that I feel fit, it’s gonna come out,” she told Entertainment Tonight back in July of 2020. “And you’re not going to be disappointed when it happens. It’s going to be worth it.”
From Harper’s Bazaar US