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Inside Supermodel Elsa Hosk’s Vintage-Filled SoHo Loft


“I wanted to be in the center of everything,” says supermodel Elsa Hosk of her search for a New York City home. Tucked away on a quiet backstreet in SoHo sat a rare gem: a sun-filled airy loft only steps away from bustling streets replete with restaurants and shops. To the Swedish-born transplant, the location seemed too good to be true. “It was my dream apartment on my dream street,” Elsa says of her “meant-to-be” home.

The loft was equipped with sky-high ceilings, photoshoot-ready lighting, and a not-up-to-code mezzanine, where former owners looked out over lavish dinner parties on the open-plan main floor in a very Gatsby-like manner—at least, that’s how we speculate it was used. Aside from those convincing selling points, there was definitely room for improvement. “It was untouched,” Elsa says with excitement, before telling us that she renovated, well, everything. The events that followed were, as she puts it, “a nightmare.” A kitchen gutted and shifted to the complete opposite end of the space, endless negotiations culminating in a now-legal second floor, floors flown in from Denmark, all meant that this was most definitely not a project for the faint of heart.

The view of the kitchen reveals where the illegal mezzanine was once situated above. Elsa worked with Alveary Architecture to rearrange the space and convert it into a legal second floor. “I’ve never gotten so much use out of the kitchen since the lockdown,” jokes Elsa of her recent love for the once unused space. Vintage Erik Buch barstools line the marble-top island and make for a down-to-earth dining experience.


Two years and a lifetime of patience later, the loft was ready to be lived in…well, almost. “I had a blank canvas to start from, which was really exciting because I wanted to build something that really felt like me,” says the supermodel (who recently signed with Hollywood talent agency CAA) of her rather simple desires fueled by a hectic life. Having spent the majority of her adult years in and out of hotels, the runway regular craved the type of familiarity that can only be achieved in a truly personalized space. And so began the quest to create a safe haven that felt 100% hers.

“I used the same philosophy as when I get dressed,” the supermodel tells us of her design process, which involves mixing textures, fabrics, and colors. A vintage Murano chandelier dangles above a Stillmade dresser and Ochre chair in the main bedroom.


Elsa didn’t spare any details when mapping out one of her favorite areas in the space: the makeshift nook beneath the stairs. “It’s where I get dressed and check myself out,” she says. Anchored by a Phillip Arctander clam chair, it’s definitely not a bad spot to do so.

Elsa’s natural knack for design coupled with her bargaining skills set her up for success when it came to furnishing the space. “Design is the ultimate creative process—you can really reflect your feelings and your mood into your surroundings,” she remarks of the project. This was a no-decorator zone: a decision she made with the desire to curate the space with carefully selected pieces unique to her personal style.

Elsa leans proudly on her coveted Mario Bellini modular sofa wearing a Jacquemus suit and BY FAR sandals. In the background, Elsa’s favorite piece, an Ettore Sottsass mirror, casts a pink glow throughout the space. “I’ve always wanted it. Every time I had a big job I would buy something that I’d been wanting forever,” she remarks of the celebrity-favorite mirror.

The lack of a designer fee was also a bonus. “I think I made a lot of good deals…if I had a decorator it would’ve probably been a lot more expensive,” she proudly notes. It was no small feat to add finds such as an Ettore Sottsass mirror, a Mario Bellini sofa, and two Pierre Paulin lounge chairs to her roster of vintage scores. Not to mention the Picasso casually hanging on the living room wall that she picked up at an auction.

Elsa’s bedroom opens up to a picturesque view of the unique home she’s crafted for herself.


Elsa’s loft is a byproduct of her demanding and ever-changing lifestyle. Craving solace and comfort, she decorated each corner in soft and welcoming textures to create cozy nooks throughout the open floor plan. This layout method was no accident. “In Sweden, there are so many rooms [in homes] so you can really [create] different vibes,” she says, nodding to her background. From the candy-colored bedroom to her plush, intimate dressing room, each space in Elsa’s loft feels worlds away from the busy streets below—the best-kept secret in NYC.

From the kitchen one can clearly see the scope and openness of Elsa’s loft, which is punctuated by an arched bookcase.


A set of Ico Parisi dining chairs makes the perfect addition to the open dining space.


A clash of checked bedding from Society6 is arranged atop a Hästens bed.


In the main bathroom, a vintage cast-iron tub outfitted with Vola fixtures is a perfect place to relax.


A flat-weave rug from Swedish company Märta Måås-Fjetterström anchors the dining area. Surrounded by lush plants, the space is deemed the “green area” between the living room and kitchen.


Oversized Isamu Noguchi lanterns float above the open-plan first floor. The original brick walls frame floor-to-ceiling windows, while plants add a burst of color throughout the loft.


Elsa scooped up the ceramic lamp by Eny Lee Parker during a visit to the designer’s studio. Two colorful paintings by Caroline Denervaud hang above a Pierre Paulin chair and vintage credenza.


Would you believe us if we told you this bouclé Bernhardt sofa was an impulse buy on Instagram? Well, it was, and an amazing one at that. Elsa’s cat, Sanu, takes full advantage of the plush statement piece.


From Architectural Digest

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