In perhaps the biggest fur-free retailer announcement worldwide to date, Gucci has banned the use of fur. Today in London, Gucci CEO Marco Bizzarri announced the megabrand’s pledge to go fur-free, beginning with their Spring/Summer 2018 collections.
Dedicated to social responsibility, the Kering-owned brand has also signed up to the Fur Free Alliance, an international coalition of animal protection organizations working together to end exploitation and killing animals for their fur, as part of a wider sustainability plan.
Gucci joins the likes of famed fashion designers like Calvin Klein, Ralph Lauren, Tommy Hilfiger, and Armani, which are all fur-free brands.
Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better,” Bizarri said of the brand’s decision. Considering its many statement-making fur coats and staple fur-lined mules, the announcement is a pretty big move for the Italian fashion house.
Animals are not slaves to fashion!