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Vintage Celebrities In Denim

03/04/2019

Last week, Levi Strauss & Co. went public for the second time in the company’s history on the New York Stock Exchange. Since the founding of Levi’s in 1853, the company has popularized the rise of blue jeans in the U.S., beginning with the working-class cowboys, lumberjacks, and railroad workers during the 1920s. The blue jeans craze of the 1960s and ’70s, which led to the style becoming popular among hippies and other young sub-cultures, eventually resulted in the garment…

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