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What is ‘greenwashing’ and how can we avoid it while travelling?


With brands getting ever cleverer at sharing heart-prodding claims about the environmental benefits of their products or the supposed social impact of their practices, many companies are coming across a good deal more sustainable than they are. So it’s up to us to be more alert to greenwashing than ever. The term ‘greenwashing’ originates from those notes we’ve all seen in hotels suggesting us guests reuse towels as a way of saving the environment – when the hosts real motivation…

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