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Embracing Clean Beauty


For a few years now the term clean beauty has been all around us. This is not a coincidence at all, because people are realising what it means to be environmental friendly, and what it means to eat organic. While grocery shopping, we tend to choose the products that are organic, but when it comes to clean beauty the situation tends to be more difficult.

Approaching to clean beauty means that your entire skincare, body care routine will change because you need to change the products you are using and make a deep research on which products you need to get. Trying to find the best one is not an easy task at all, especially if you are new to this term.

That is why we suggest you read this article we shared on our blog from Rose Inc which gives a deep explanation about the truth of clean beauty.

You might probably think that you will only change the cleanser, moisturizer and exfoliant you are using, but the list does not stop here as you need to rethink about the shampoo, that same deodorant you have been using all these years, your sunscreen and also the makeup products. Even your makeup needs to be checked if you are planning to go all organic.

That is why we have included below the most important clean beauty swaps from Goop, for a better understanding.


Like many other conventional personal-care products, conventional antiperspirants and deodorants can contain endocrine disruptors, potential carcinogens, and a host of other toxins, many of them unlisted, hidden within the ingredient “fragrance” on the label. What’s different here is their direct contact with one of your body’s most critical detoxifying areas: your underarms. Lymph nodes and sweat glands are concentrated there, and the fact that underarm skin is thin and regularly exfoliated through shaving may make it more vulnerable to absorption than skin elsewhere on the body. If you’re skeptical that clean deodorant will do it for you, try Schmidt’s. Engineered by a mother in the Pacific Northwest, it’s miraculous. The entire line is spiked with absorbent plant-derived powders, like arrowroot, and the brand’s new sensitive-skin formulas are free of baking soda (a hero ingredient in clean, nontoxic deodorants, baking soda irritates some people), with odor-discouraging magnesium as a stand-in.

Schmidt’s Jasmine Tea Sensitive Skin Deodorant Stick



The most potent anti-ager in existence, bar none, is sunblock. And ironically, chemical sunscreens are among the most powerful skin irritants in the beauty industry, so the daily sunscreen many people put on first thing every morning may actually work against them. Then there’s the fact that many chemical sunscreens degrade in sunlight after two hours, so slathering it on before work means you may not be protected by lunchtime. Add to that the potential endocrine disruptors and other toxins in standard formulas and you start to realize what a terrible choice chemical sunscreens are.

Mineral sunblock, on the other hand, calms skin as opposed to irritating it, and lasts until you wash or sweat it off. The only trade-off—that it can take longer to rub in—is now practically nonexistent, as clean cosmetic companies have made clean sunblock formulas much more blendable. The all-mineral daily SPF 18 from Ursa Major sinks in instantly and lightly moisturizes as it does—absolutely fantastic.

Ursa Major Force Field Daily Defense Lotion with SPF 18



What’s most amazing about the assumption many people make about clean, organic skin care—that it’s less powerful—is that the opposite is often the case. Instead of fillers and texturizers, clean skin care often has higher percentages of the active ingredients it’s made with.

Instant Facial from goop by Juice Beauty, for example, uses all five alpha hydroxy acids plus salicylic acid together to exfoliate, smooth, soften, and brighten skin, so the formula is more powerful (leave it for a few seconds and you’ll feel it!) than others that might incorporate a single acid or perhaps two different ones. The instant glow you get is by now legendary; goop by Juice Beauty Instant Facial helps practically any other skin care you put on after sink in more easily, so it’s a brilliant way to go clean and supercharge your skin care routine all at once.

goop by Juice Beauty Exfoliating Instant Facial



Made with a petroleum-combustion by-product called coal tar, not to mention copious synthetic preservatives and plasticizers, most conventional mascara formulas are hard to imagine putting into your eyes—and yet, that’s precisely where mascara ends up. High-tech innovations and powerful botanical ingredients make clean mascara now at least as good as the conventional versions, without the typical toxins. For wide-awake, super defined, fluttery, glossy-black lashes, Juice Beauty is wildly impressive.

Juice Beauty Phyto-Pigments Ultra-Natural 



You eat a large percentage of whatever you put on your lips; in the case of conventional lipsticks, you’re consuming dyes that aren’t even allowed in food: petroleum, plasticizers, and optical brighteners, along with the common cohort of endocrine-disrupting, potentially carcinogenic preservatives and “fragrances.” That said, when you want a full-on, pull-it-together lipstick, you need gorgeous, intense pigments and luxe, ultrahydrating texture, not to mention long wear. The miracle-working Kosås lip color delivers on all counts.

Kosas Weightless Lip Color



Hair products are among the most toxin-loaded in the beauty industry: Powerful fragrances and sulfates, endocrine-disrupting preservatives, and potentially carcinogenic plasticizers and dyes are common ingredients. And not only do you work them into your scalp and end up with them all over your body in the shower; you also inhale the shower steam infused with them. Switching to clean hair products can make a big difference in your exposure levels. Clean shampoos are markedly less stripping, since they don’t use industrial sulfates and detergents; clean conditioners rely on natural oils and butters as opposed to silicones and plasticizers (neither of which do anything to actually condition hair) to soften and moisturize, so the shine you get is for-real healthy hair, not simply the appearance of it. The scent of both the shampoo and conditioner from True Botanicals is the (fantastic) icing on the cake—the complex, energizing floral citrus just smells incredible. And the sleek, chic aluminum containers have easy-to-use pumps.

True Botanicals Shampoo & Conditioner



Self-tanner is, depending on your skin tone, an easy way to look instantly smoother and svelter all over, not to mention less tired/wrinkled/splotchy. But conventional formulas can be rife with toxins—parabens, phthalates, fragrance, and more (self-tanner is often heavily fragranced to mask the distinct smell of DHA, the nontoxic color additive that tints the top layer of skin darker). Citrusy and light, The Organic Pharmacy Self Tan bathes skin in gorgeous, even radiance and hydrates with the purest, most nourishing jojoba, coconut, and sesame seed oils. Infused with sugar-beet-derived DHA—it’s Ecocert-approved—this formula leaves skin silky, smooth, and flawless.

The Organic Pharmacy Self Tan




Serums, designed to be the most active and results-oriented step in any skin-care routine, are often chock-full of fillers and ingredients designed to make them feel like they’re working (silicones, for example, are in practically every conventional serum out there, simply to make them feel smoother; they do nothing to actually treat skin). A few nights of using Vintner’s Daughter—an oil-based miracle serum—converts pretty much everyone who tries it.

Vintner’s Daughter Active Botanical Serum



Rich in fatty acids, vitamins, and minerals, plant oils are excellent for skin and contain none of the preservatives, emulsifiers, synthetic fragrance, or other potential endocrine disruptors and irritants common in their conventional counterparts. (Incredibly, even unscented conventional formulas often contain masking fragrances.) Pure botanical oils are beautifully cocooning in a way that water-based formulas often aren’t; they come in liquid and balm forms. Jao Goe Oil, a balm that melts cushily into an oil, is intensely hydrating and because it’s infused with antioxidant oils—jojoba, grape-seed, kukui nut—it’s incredibly reparative and softening. Smooth it absolutely anywhere—it’s addictive.

Jao Goe Oil



The amount of pernicious ingredients lurking in conventional makeup is dispiriting. Also dispiriting: that 1,300 chemicals are banned from cosmetics in Europe, while a mere 11 are in the US. Clean, nontoxic concealer is as miraculously complexion-enhancing as conventional concealer. RMS “Un” Cover Up is spiked with smoothing coconut and castor oils and perfectly blends into skin. (Pro tip: The Eye Polish Brush from RMS Beauty is spectacular for creamy consistencies—and concealer. If you prefer to use your fingers, gently pat it in—don’t rub! (Allow yourself a few seconds of judicious tapping, until both the concealer and whatever you’re using it to cover disappear.)


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