Italian fashion house Dolce and Gabbana has been accused of racism after three ads were published ahead of D&G’s “The Great Show” on Wednesday in Shanghai. The ads show a Chinese woman being told how to use chopsticks. She is seen eating large plates of pizza, spaghetti and a giant Italian cannolo pastry, while a male voiceover tells her what to do.
But what might have been considered as a good advertisement from the Dolce & Gabbana marketing team certainly did not get the same reaction from most people as some of them considered it offensive.
One wrote “Orientalism is expressed so explicitly in this ad. It’s very offensive to portrait all Chinese ppl (people) in such a stereotypical way.” Another wrote “This is so stupid and culturally insensitive! Take down this video at once D&G!” and a third said: “This is racist, take it back.”
Instagram account “Diet Prada” posted the ad on their Instagram account by expressing the offensive message behind these videos, thus leading to many people call-out on Dolce & Gabbana and demanding their show to be cancelled and also remove the ads, which are still present on Facebook and Instagram (they have been deleted from all Chinese social media accounts).
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#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol. In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks. Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for? It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram. Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada
One fan of “Diet Prada” expressed her frustration on her Instagram account, which soon led to a debate with Stefano Gabbana himself. @michaelatranova posted several pictures showing the conversation she had with Stefano, where words against the Chinese people were used from the designer.
The conversation went viral and people started reacting immediately. @diet_prada posted several stories on their Instagram account showing that many famous personalities who were to attend the Dolce & Gabbana show refused the invitation and expressed their frustration on their social media accounts. Two important model agencies in China have stated that their models won’t be part of the show.
But after hours of debates and frustration expressed on social media accounts, it was announced that the #DGTheGreatShow was cancelled.