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Jeremy Scott Launches His Moschino x H&M Collaboration in New York


Last night, after months of anticipation, Scott unveiled the Moschino [tv] H&M collection with a star-studded extravaganza at Pier 36 in New York. The show space was transformed into NYC streets, replete with high-rise buildings, billboards covered with the campaign images and illuminated theatre signs emblazoned with the Moschino logo. As Run-DMC’s “It’s Like That” blasted out, campaign star Gigi Hadid opened the show in a black hoodie printed with gold chains and a glittering gold puffer coat, followed by Stella Maxwell, Duckie Thot, Imaan Hamman, Dilone, Teddy Quinlivan, Jordan Barrett, Candice Swanepoel, Joan Smalls and Winnie Harlow.

As Yolanda Hadid looked on proudly from the front row (joined by Marc Jacobs, Paris Jackson and Amanda Lepore) Bella and Anwar Hadid also hit the catwalk, clad in fitted leather. There was also rainbow-hued furs, stonewash denim and plenty of gold, gold, gold. Topping off the stellar line-up, Naomi Campbell closed the show in a sequinned silver dress with black knee-high quilted boots to rapturous applause.

H&M confirmed its latest designer collaboration with Italian fashion brand Moschino, back in April 2018. The news was first revealed on the evening of April 14, at Jeremy Scott’s 11th annual party at Coachella music festival. The announcement came via an Instagram live call from Gigi Hadid to the designer, with both dressed in looks from the collaboration, giving a tiny taste of the playfulness and colour – synonymous with Scott’s designs – that we could expect to see from it.

When I got the call about working with H&M and being their designer collaboration for this year, I was excited as I love the idea of bringing my [designs] to the masses,” Jeremy Scott explained to Vogue in the run-up to the launch. “It is something I did with my adidas collaboration and I loved the reach of that, and I am so thrilled to be able to do the same now with my Moschino designs.”

“I thought about the mood of ‘street’, the mix and attitude of haute couture and humour, and the elements of bling bling accessories piled up on top of each other to capture and create the look I do on the catwalk. I thought of it like ingredients for a feast, and I wanted to include all the ingredients to make sure it had all the essence of a Moschino collection. You get cartoon characters, you get gold, bold Moschino jewellery, you get sequins and shiny things, and a mix and juxtaposition of elements you don’t normally find together. Expect the unexpected!”




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