According to luxury resale site Vestiaire Collective, searches for vintage Jean Paul Gaultier rose by 300 per cent in the first half of this year – and the fashion house is planning to tap into this demand by catering directly to this growing fanbase.
The beloved fashion label will soon be renting out its extensive archive for customers to borrow, while it will also be launching a resale arm on its website, where it will sell vintage pieces.
According to Jean Paul Gaultier’s managing director Antoine Gagey, the house has a “goldmine” of around 30,000 vintage treasures, which it has been taking care of for decades, and wants to share with its fanbase. Many of the pieces come from the 1980s and 1990s, including some of the designer’s most well-known designs, from the cage dresses to the cone bras.
It will cost around £126 for a short-term loan of a scarf and about £600 for a short-term loan of one of the caged dresses. As well as this, a collection of around 50 vintage items – which have been sourced from private clients and resellers – will be available to buy.
The move to make more of its extensive archive certainly seems like a smart one from the brand. The resale and rental markets are both growing rapidly, and the demand for brands such as Jean Paul Gaultier particularly have been on the rise over the past year. Nineties nostalgia has hit fever pitch, and celebrities such as Kim Kardashian West, Bella Hadid and Kendall Jenner have been choosing vintage JPG designs for the red carpet, helping to boost the brand’s popularity.
From Harper’s Bazaar UK