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These Are 13 of the Most Iconic It Bags From the Past 3 Decades


In Vogue’s most recent videoEverything You Need to Know About the It Bag, international editor at large Hamish Bowles schools us on, well, everything you could possibly want to know about the history of a handful of now-iconic designer bags.

But where can one shop the latest iteration of the It bag? Chanel’s 2.55, Fendi’s baguette (not be confused with a loaf of bread!), and Dior’s saddle and lady bags are such durable styles that their legacy houses offer modern, newly produced versions of these classic styles. Timelessness is an important factor when making a fashion-related investment, and the majority of these bags haven’t lost their momentum since they were first created 30 years ago. Many of them only seem to get better with age.

And what of the next generation? Though not as established as their forebears, Daniel Lee’s Bottega Veneta cassette bag, Jonathan Anderson’s hammock bag for Loewe, and Alessandro Michele’s Gucci Zumi tote have already won the hearts of street style fanatics and Vogue editors alike.

Here, shop 13 It bags, from iconic styles to modern classics.


Demna Gvasalia’s take on the It bag comes in the form of a shopping tote for Balenciaga.


Daniel Lee’s cassette bags for Bottega Veneta have already gained a cult following.


An LV monogram speedy is the ultimate classic.


A soft, non-structured, logo-less leather tote is a timeless option designed by Nicolas Ghesquière for Balenciaga in 2001.


The hammock bag is Jonathan Anderson’s architectural take on the classic hobo.


Add a bit of Princess Di style to your handbag collection with the Dior Lady bag.


The Hermès 24/24 nods to the brand’s famous Kelly bag with the same iconic turn clasp.


Beloved by celebrities, the Paddington bag designed by Phoebe Philo gets a 2020 update with the Aby that reissues Chloé’s logo padlock.


In 2005, Karl Lagerfeld reissued this bag—originally designed by Coco Chanel for her 1955 haute couture collection.


Alessandro Michele’s sweet version of the It bag for Gucci.


One of Carrie Bradshaw’s favorite silhouettes to carry in Sex and the City.


A pink logo-stamped version of the buzzy baguette bag.


The Prada backpack has been a classic since 1984.


From Vogue US

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