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Rose Inc

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Rosie Huntington-Whiteley on Her Pregnancy Skincare Routine and New Rose Inc Launches

24/11/2021

Rosie Huntington-Whiteley is no stranger to beauty. With over 20 years of modeling experience and brand campaigns under her belt, she’s a bonafide makeup and skincare expert. Huntington-Whiteley ultimately filtered those learnings into the launch of Rose Inc in 2018, which initially began as a content platform, and later expanded into her current product line. To hone in more closely on Rose Inc’s clean and sustainable ethos, the supermodel, founder, and chief creative officer has partnered with California-based renewable chemical company Amyris,…

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Rosie Huntington-Whiteley on her makeup and skincare collection

25/08/2021

When it comes to beauty signatures, we’d say Brit supermodel and beauty entrepreneur Rosie Huntington Whiteley has some clear winners. Think uber groomed brows, nude defined lips, a radiant blush, all delivered with a polished natural finish. And it’s the key makeup and skincare products behind these signature looks that make up her first Rose Inc ‘modern essentials’ collection. “For me, it’s about the essential products that really make a difference in my day and that I wouldn’t leave the house without or go on a trip without…

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Rosie’s Everyday Makeup Routine

04/07/2020

When it comes to her everyday makeup, Rosie favors a look that’s fresh, dewy, and long-lasting—because who wants to spend all day touching up her makeup? Light on the eyes and generous with glow, her easy go-to look uses a few clever tricks to make skin appear more radiant, eyes more defined, and lips pillowy-soft. Watch the video for Rosie’s step-by-step tutorial for everyday makeup (and to catch a few answers to makeup questions from the Rose Inc. community, too).…

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Clean Beauty

03/04/2020

Curious about clean beauty? Us too. It’s become one of the industry’s most-used terms, but coming up with a standard definition is next to impossible—in part because there’s no universal (or regulatory) agreement on what being “clean” actually entails. And the more our team discussed clean beauty, the more we wanted to know about it. That curiosity inspired our new feature series, Uncovered. It’s a year-long exploration of the big issues in beauty, from ingredient safety to microplastics. We’ll be…

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Rosie Huntington-Whiteley’s Hair Updo Tutorial Video

22/06/2019

The genius of a classic bun lies in its simple elegance, which is why it’s one of RHW’s go-to hairstyles. Here, she shares her secrets for creating a sleek, abundantly shiny bun—complete with some of her favorite products and styling techniques gleaned from years in the hair and makeup chair. PRODUCTS FEATURED: Rahua Color Full Shampoo and Conditioner; Malibu C Malibu Blondes Wellness Remedy; Aquis Rapid Dry Lisse Hair Turban; Sheila Stotts Application Brush; Christophe Robin Instant Volumizing Mist With Rose Water; Christophe Robin Moisturizing Hair Cream; Dyson Supersonic…

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Rosie Huntington-Whiteley Shares Her Exact Skincare Routine

22/02/2019

Teen or adult, supermodel or mere mortal, acne doesn’t discriminate – and Rosie Huntington-Whiteley is here to remind us of that. Not that we’d noticed (the beauty icon’s skin looks consistently clear to us), but the famous face revealed she’s always suffered from spots and opened up about it in a video on her beauty-based website Rose Inc., where she documented her daily skincare routine. “I get a lot of people asking me what my skin type is,” she says and…

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Miranda Kerr and Rosie Huntington-Whiteley talk skin, modeling, and more

19/10/2018

Since her early days on the fashion scene, Miranda Kerr has been described (again and again) as having a doll-like face. And sure, her bright blue eyes and dimpled cheeks are as pretty as they come—that’s why she’s one of the world’s top models. But with the new chapter of her career, Miranda is proving that she’s a savvy businesswoman, too. The global success of her cruelty-free skin care line, KORA Organics, shows that beauty products can be luxurious and organic—and…

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