Leaning in to the old adage that time is the greatest luxury, Chanel has created the Coco Club—a new space in New York for fans to unwind and pamper themselves, and to promote its new Boy∙Friend watch collection.
This Sunday, the luxury brand will be taking over the SoHo location of The Wing (a women-only work and social space) redesigning the already bright and feminine rooms in the French house’s traditional minimalist aesthetic. Luxe cream and black furniture adorned with the label’s interlocking “CC” logo are juxtaposed with vintage picture frames and trinkets, as well as the neon pink photo booths where guests will have their portraits taken for their club “passports.”
Riffing on traditional men’s social clubs, the Coco Club features amenities such as a café (offering two sandwich options, chips, and lemonade), a beauty room complete with Chanel makeup artists, a library, and a game room, which features custom Chanel ping pong and pool tables.
Three final spaces, titled the Time Rooms, feature a numerologist who will be giving personal readings, an exploration of the history of time through the lens of Chanel, and a chance to shop the new Boy∙Friend collection.
Of all the ways to spend a Sunday, chilling in a Chanel-themed social club is probably a sure-shot at having something to brag about at work the next day.
The Coco Club opens Sunday, November 12, 2017, from 11am to 5pm at 52 Mercer Street.
From: CR Fashion Book