Victoria’s Secret has cast its first curve model. The lingerie giant – which has come under fire for its lack of body diversity in the past – featured Ali Tate-Cutler in its campaign for the collaboration with Bluebella.
The model took to Instagram to announce that she is the first size 14 model to work with the brand, explaining that the move was “a step in the right direction”.
“At the launch today for Victoria’s Secret and Bluebella their flagship store in NYC. I believe I’m the first size 14 on Victoria’s Secret? Regardless I’m pretty stoked to work with a brand I idolised when I was a teen. Great step in the right direction for bodies.”
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At the launch today for @victoriassecret and @bluebella at their flagship store in NYC. I believe I’m the first size 14 on @victoriassecret? Regardless I’m pretty stoked to work with a brand I idolized when I was a teen. Great step in the right direction for bodies. Available online @victoriassecret and at select stores across the country and UK.
Victoria’s Secret has been criticised for being out of date due to its refusal to show a more diverse range of bodies on its catwalk and in its campaigns. The lingerie brand has chosen not to have a 2019 show after falling viewing figures over the last few years led to CBS pulling out on airing it. The brand is rumoured to be taking time to decide on new ways to rebrand and make the show work.
From Harper’s Bazaar UK