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The Logomania Trend

18/01/2022

When it comes to celebrities, they can wear whatever they want and always look good. They manage to rock even the craziest trends out there and still look good.

One of the trends that got our attention, or better say everyone’s attention, is the logomania trend. The logomania trend had its boom in the 90s when it found its way in the fashion industry to be worn by people as a symbol of wealth. Nowadays it is all about wearing it just because it began a trend and influencers and celebrities are wearing anything with logos.

Many brands realised the power of logos, so a lot of the collections presented for 2021 and 2022 were mostly dedicated to logos. Anything with logos became a hit. Versace and Fendi collaborated together, Gucci and Balenciaga the same. Also, Skims by Kim Kardashian had a collaboration with Fendi.

But who’s wearing them the most?

Influencers of course, but celebrities are mostly ruling the trend. Rihanna might be considered as the “Queen of Logomania” especially when she stepped out lately in a cocoon puffer gilet in beige, part of the partnership between Gucci and Balenciaga.

BACKGRID

Speaking of the latter, Beyonce also wore one of the pieces from a collection, an all shimmery crystal-bedazzled jacket.

 

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A post shared by Beyoncé (@beyonce)

 

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A post shared by Kim Kardashian West (@kimkardashian)

 

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Lady Gaga in Gucci

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A post shared by Marc Jacobs (@themarcjacobs)

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