Model, entrepreneur, mother—Rosie Huntington-Whiteley has many strings to her bow. So it comes as little surprise to hear she’s turning her hand to the world of television.
The 31-year-old, who launched her Rose Inc. lifestyle platform in May, has spoken enthusiastically about growing her budding empire, particularly when it comes to beauty. Her latest venture is the Next Beauty Star social media contest, which she developed alongside Beautycon Media chief executive officer, Moj Mahdara.
In case you missed it, the duo set five weekly challenges, from creating a blue smoky eye to the perfect sun-kissed look, and asked their followers to submit entries via social media. They then chose one winner who will be sent to beauty school in LA.
The competition worked so well, the pair are keen to develop the concept into its own TV show. The intriguing news emerged during an event on Thursday night in Los Angeles, where Huntington-Whiteley and Mahdara were hosting a dinner to celebrate the winner, Cameron Day. “We’re working on it,” Mahdara revealed to WWD.
The television series is set to take the form of a beauty competition, shining the spotlight on emerging talent, in a similar format to Project Runway. “We talked about how we could bring [our] brands together and feeling like we wanted to create a mentorship program to find the next rising star in the industry,” said Huntington-Whiteley.
From Harper’s Bazaar UK