The Fenty Beauty empire continues to expand.
Rihanna continues to excel at curating need-it-now makeup products for beauty fiends everywhere with the newest reveal of a Fenty Beauty mascara. Its official title is Bad Gal RiRi approved with the name “Full Frontal Mascara.”
“Ya done know that @fentybeauty was coming to dominate the mascara game too!! #FULLFRONTALMASCARA,” Rihanna posted onto both her Twitter and Instagram accounts.
Rihanna went on to describe the dual-sided brush as one “that lifts lashes on the fat side, and defines & curls on the flat side.” The beauty mogul shared the news with a stunning black-and-white image of herself rocking a velvet turtleneck, with her hair in soft ringlets and softly brushed brows. Needless to say, Rihanna’s lashes in the photo are simply immaculate.
The Fenty Beauty Instagram account shared the reveal of the new product as well, touting the soon-to-be-released mascara as a “do-it-all” beauty must-have featuring a “flat-to-fat brush that instantly volumizes, lifts, lengthens and curls.” The mascara is also reported to be composed of a water-resistant, long-lasting, and smudge-resistant formula. When Rihanna says do-it-all, clearly she means it.
News of the new mascara arrived hours after Rihanna posted a makeup free selfie on Instagram—her first selfie of 2020—that had fans buzzing over what the singer, designer, and beauty CEO would release next.
Full Frontal Mascara will be available to purchase January 16th at fentybeauty.com and Sephora.
From Harper’s Bazaar US