After fashion collaborations with River Island and Puma (as well as her own beauty and lingerie brands Fenty Beauty and Fenty Savage) Rihanna has taken the plunge with LVMH to create her own fashion label.
On 22nd May the multi-hyphenate launched the brand at a pop-up store in Paris wearing one of the coveted mini dresses from her collection.
“This is a moment in history,” she told journalists at the store opening. “It’s a big deal for me and my entire generation.”
Here’s everything you need to know about Fenty.
FENTY’S PARIS POP-UP
As we bid farewell to London Fashion Week and gear up for Milan’s later this week, we can’t help but find ourselves counting down the hours until we jump across the Channel to visit the City of Love.
Why? Well, apart from the ethereal runway and epic stage installations that the likes of Chanel and Celine will undoubtedly serve up, Rihanna’s Fenty luxury house is descending on the Avenue des Champs-Elysées.
WWD reports that the luxury fashion house launched by the Barbadian singer and LVMH Moët Hennessy Louis Vuitton will take over Paris’ famous Galeries Lafayette department store from 23rd September to 12th October.
The pop-up – which will feature a tunnel-like entrance and staircase customized in Fenty blue (yep, it’s a color) – will show off a selection of items from the brand’s first three collections drops as well as its fourth collection, which is scheduled to be released around the same time.
FENTY’S NEW YORK POP-UP
On Tuesday night Rihanna welcomed the New York fashion crowd to The Webster Soho for her second pop-up, a month after her first Paris pop-up.
Wearing a slinky, hot pink mini dress, accessorized with matching heels and turquoise earrings, the 31-year-old looked fierce for her new store and drop of clothing.
According to Billboard the pop-up heralds a new collection of clothing for summer, that will include, “strappy snakeskin heels, oversize denim, brightly colored bodycon dresses, the glitziest jewelry and fluorescent sunglasses …[and]even a line of graphic t-shirts.”