The Prada Group has announced its commitment to going fur-free, joining a number of other fashion houses who have pledged to stop using the animal product. The Italian fashion label will make the change from the spring/summer 2020 collections and this will include; Prada, Miu Miu, Church’s and Car shoe brands.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement,” Miuccia Prada said in a statement. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
Prada follows in the footsteps of a huge number of fashion houses who have reviewed their policy on using fur. Burberry, Gucci, Versace, Michael Kors and many others have joined the movement.
“The Fur Free Alliance applauds the Prada Group for going fur-free,” Joh Vinding, chairman of the Fur Free Alliance said. “The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
From Harper’s Bazaar UK