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Pantene Legit Just Hired a Baby to Be Its New Face

11/01/2019

If the Forbes 30 Under 30 makes you feel inadequate, look away. An actual baby has landed a major beauty campaign at the ripe age of one year old. Infant-luencer (Baby-fluencer? It-Baby?) Baby Chanco, whose mom-managed account boasts 300,000 followers, has such a luscious head of hair that Pantene recruited her to be in an ad. Chanco is featured alongside gray-haired Japanese TV announcer Sato Kondo and is also shows up in a short spot called “The Hairy Tale.”

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2018年。 染めない、隠さないグレイヘアが、多くの女性の賞賛を得た近藤サトさん。 生まれたままの髪の個性が、世界中の人々に愛された爆毛赤ちゃん @babychanco 。 ・ ふたりはわたしたちに、自分を素直に表現することの大切さを 教えてくれたのかもしれません。 ・ 2019年。 もっとたくさんの人たちが「なりたい私」へ、一歩踏み出せる年でありますように。 #さあこの私で行こう ・ パンテーンは美しい髪で、すべての女性を応援します。 ・ In 2018, Sato Kondo, who proudly lives without coloring or hiding her grey hair, won the admiration of many women. Hairmax Baby, @babychanco , received love from people all over the world because of her naturally unique hair. ・ In some way or other, these two may have taught us the importance of expressing our true selves. ・ In 2019, We hope many more women will take a step forward towards who they want to be. ・ ・ #さあこの私で行こう #さあこの髪で行こう #HairWeGo #パンテーン #pantene #近藤サト #グレイヘア #爆毛赤ちゃん #babychanco

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“We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward,” Ooshiaki Okura, P&G Japan Hair Care Associate Brand Director told People. “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support.”

We have so many questions. What do they mean by Chanco’s “special character”? Are women supposed to find babies aspirational now? Is Pantene safe for babies to use? What have her parents been feeding her to get such thick, long hair…and can we have some??

All “WTFs” aside, Baby Chanco is indeed blessed in the hair department and pretty damn cute. Thanks to her mom, Mami Kano, for blessing the internet.

 

From ELLE US

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