Moschino x H&M’s First Ad Campaign is Finally Here


Moschino’s long-awaited collaboration with H&M is almost upon us, and we finally have out first look at the incredible ad campaign featuring Gigi Hadid.

In a series of new photos revealed by WWD, we get to see the color palette of H&M’s Moschino collection. Featuring silver, gold, and sparkly fabrics, contrasted with a lot of neutral colors, you’re probably going to want all of the striking pieces, which will be available from November 8. But as with H&M’s other collaborations with fashion designers, the items are likely to sell out very quickly.

Gigi Hadid is central to the collection, and famously helped Jeremy Scott announce the collaboration via video chat, back at Coachella back in April 2018. Unsurprisingly, the model feels like the perfect fit for the special collection:

Quickly confirming the news, H&M took to Instagram to say, “We told you to stand by—and now we can finally tell you. We’re collaborating with fashion’s most fun and charismatic brand, @MOSCHINO.”

An official press release about the exciting collaboration hailed “the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013.” Fans of the brand can expect “vitality, playfulness and humor” from Moschino’s high-street collection, with a “full range of accessories and some extra surprises too.”

Previous H&M designer collaborators include Balmain, Karl Lagerfeld, Stella McCartney, Alexander Wang, Versace, Erdem, and Marni. Basically, set those alarms right now, because you’re going to want to be ready for this.


From Harper’s Bazaar

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