Being part of the fashion industry is a real challenge, especially when referring to a fashion house. Nowadays, fashion houses, or better say their creative directors are facing many obstacles to remain on top. But, what does it take to be one of the top designers?
Creativity and Uniqueness are both terms that are deeply related to the success of a brand or designer. If you cannot merge both these features, success is not an option. More and more designers are turning to minimalism as a way to better express themselves, but minimalism does not only refer to a simple loose dress or a pair of black trousers. Minimalism is related to the choice of textiles for a collection, the colors, the shape, etc.
Japanese designers, Yohji Yamamoto, Issey Miyake and Rei Kawakubo of Comme Des Garçons introduced minimalism as a movement in the fashion industry in the 80s.
Then Calvin Klein introduced the American minimalism around 1986 and it became quite strong in the 90s.
Other brands like Jil Sander and Helmut Lang ruled the minimalist style in the 90s.
The modern minimalism was perfectly presented from Céline by Phoebe Philo. Phoebe made sure that through her modern vision, the brand could gain major financial profits in 2013.
Rick Owens together with Vivienne Westwood come through our minds as the true pioneers of the changes that fashion is facing nowadays. Both brands are all about diversity and ready to save the world if asked for. If you look at a collection from Rick Owens or Vivienne Westwood, you will immediately distinguish it from others as both brands use simple textiles, which are transformed into amazing outfits, with a touch of minimalism. A dress with a minimal inspiration can make you the center of attention.
But even other brands are more focused on minimalism as a way of expression in nowadays fashion. Jacquemus, as a new brand, has immediately embraced minimalism and the collections are absolutely stunning. The designer loves to mix warm colors to create elegant pieces such as dresses, shirts, trousers, etc., all of them having a Mediterranean touch.
Minimalism is not boring at all and not only fashion designers, but bloggers, influencers, buyers and editors are fully aware of the power that minimalist design is gaining each year and they are starting to cheer up for it. See below minimal creations from other designers that are presenting their own version of the modern minimalism in fashion.
By Enxhi Tufina