The trade body that looks after Milan Fashion Week has confirmed that the event will go ahead in a physical sense this September. The Camera Nazionale della Moda Italiana (CNMI) revealed the news when unveiling the digital schedule for the men’s shows, which will take place in a few weeks time.
“Digital fashion week was born as a response to the social distancing and the difficulty of traveling imposed by the world health situation, but also wants to be a dynamic solution to the complexities of the present,” CNMI president Carolo Capasa said in a statement.
He added that Milan Fashion Week in September will see digital events used as a creative tool that will go alongside the traditional format: “[Digital fashion week] is designed to support, rather than replace, the physical fashion calendar, which will resume in September and will remain vital in promoting Made in Italy and the value of its manufacturing prowess.”
This announcement follows similar news coming out of Paris last week, where the Fédération de la Haute Couture et de la Mode confirmed that a schedule of physical shows was in place for September, which would be complimented by the launch of a new digital platform. British brand Burberry also unveiled plans for a physical show for the coming season, suggesting that London Fashion Week may be going ahead in some capacity, although the BFC is yet to confirm any specific details.
From Harper’s Bazaar UK