Whether or not hair is visible in public, how it looks and feels still matters. L’Oréal Paris Elvive has made history by casting a hijab-wearing model in a major haircare campaign for the very first time. L’Oréal Paris brought on British beauty blogger Amena Khan as one of its new faces. Also the campaign features a diverse cast of men and women including model Neelam Gill, Dougie Pointer from McFly, and blogger Megan Ellaby. This campaign hopes to correct a common misconception about Muslim women’s relationship with their hair. This is is a big step for the beauty industry.