Consider your Mother’s Day shopping handled, courtesy of our favorite Momager. Today, KKW Beauty Fragrance announced the launch of KKW x KRIS, the first fragrance collaboration between Kim Kardashian West and Kris Jenner. This perfume partnership comes just in time for the holiday and follows several collabs between Kim and other members of the Kardashian clan.
“Creating a fragrance together with Kim just in time for Mother’s Day was magical! We’ve talked about doing this for years, so to see our shared vision come to life has been amazing. Kim and I have similar tastes which makes working together a dream; we both wanted a classic, ageless scent that is beautiful and empowering for anyone who wears it and I think this fragrance perfectly embodies that,” Jenner said in a statement.
The woody white floral scent is reflected in the bottle’s neutral design. “We chose really fresh, light florals complemented by creamy notes that are personal favorites, and it smells exactly like my mom who always smells amazing,” Kardashian explained.
KKW x KRIS seems to emulate a Mother’s Day brunch (even though that may not be possible day-of), combining fresh freesias and Aperol spritz accord. In response to the COVID-19 pandemic, KKW Frangrance will donate 20% of profits from all sales until May 5 to Blessings in a Backpack, an organization that provides food on the weekends to elementary school children across the country who might otherwise go hungry.
The fragrance will be available online at KKWFragrance.com on April 15 at 12 p.m. EST. “You’re doing amazing, sweetie,” your mother will say, quoting the Kar-Jenner matriarch, should this be included in her Mother’s Day offering.
From ELLE US