Lila Moss-Hack just celebrated her sixteenth birthday. And when you’re the daughter of supermodel Kate Moss, you don’t just get a car or a tiered birthday cake to mark the milestone—you star in your first major beauty campaign for Marc Jacobs. Naturally.
The fashion designer took to Instagram to tell the story of how he first met the newest Moss model, and how he ended up booking her for this new campaign:
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Introducing @LilaMoss, the newest face of @MarcBeauty ✨ “Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter.” — @TheMarcJacobs Photographed by @DavidSimsOfficial Styled by @KeGrand Hair by @GuidoPalau Makeup by @Diane.Kendal #MarcJacobsBeauty
The previous face of Marc Jacobs Beauty was also a supermodel offspring: Kaia Gerber. But just a few days ago it was announced that 17-year-old Gerber would now be fronting Yves Saint Laurent Beauté.