Fashion Home

Hermès by Martin Margiela 1997-2003


In April 1997, Belgian designer Martin Margiela was announced as the new creative director of France’s historic luxury fashion house Hermès. Since 1988, the designer had been making a name for himself as a pioneer of deconstruction, presenting clothes that were supposed to be worn back to front, or shoes that had split toes or came taped to feet. Having never given a formal interview, the near-anonymous Margiela was the antithesis of the celebrity designers of the day, making his appointment a truly intriguing choice for the press: how would Margiela deconstruct the classics of Hermès – its famous hue of orange, the Kelly bag, and patterned carré silk scarves? “They were having fantasies of Martin cutting the Kelly in two,” explains Kaat Debo, Director at Antwerp’s MoMu fashion museum and curator of the new Margiela: The Hermès Years exhibition, which opens this week.

What Margiela actually debuted for AW98 was remarkably tame in comparison. Instead of avant-garde concepts, the focus was on quality, inspired by 1920s sports and leisure clothing, and over the course of his tenure, the designer pioneered a timeless wardrobe; clothes that wouldn’t be dated by patterns or bright colours. The press, frankly, didn’t really get it: even with a booklet to explain the innovations of each item, they expected garments that looked spectacular to the person looking up at the runway rather than felt incredible to the model wearing them. The brilliance of Margiela’s work for Hermès was a quiet one, imbued with an incredible respect for women and a desire for them to feel happy, comfortable, and unrestricted in their clothes. In the years since 2003, it’s faded into fashion history somewhat.

Hermès Autumn Winter 2001-2002


Hermès Autumn Winter 2002-2003


Hermès AW 1998-1999



Hermès AW 2001-2002


Hermès SpringSummer 1999


Hermès SS 1999


Hermès, Autumn Winter 1998-1999


Hermès, Autumn Winter 2002-2003


Martin Margiela for Hermès AW 2001-2002 Jupe enroulée’ from Les Gestuelles


Martin Margiela for Hermès AW 2002-2003 ‘Sac initale’ in black leather from ‘Les Gestuelles’.


Martin Margiela for Hermès SS 1999



Martin Margiela for Hermès SS 2003 trenchcoat in cotton gabardine, sleeveless pullover in cashmere and silk, pants in wool, ankle boots in leather, and ‘Losange’ headscarf in silk crêpe.


From Dazed & Confused



You Might Also Like

No Comments

Leave a Reply

%d bloggers like this: