Hailey Baldwin is set to become Adidas and JD Sports’ first ever style creator, after starring in the sportswear brand’s campaign last year.
The 21-year-old model has landed a new role at the two brands – whom she has been the face of for some time – which will give her more creative freedom within the companies.
According to Harper’s Bazaar, Hailey will be the lead creative voice across select Adidas Originals women’s campaigns at JD for autumn/winter 2018.
