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Fendi Thinks Pink With New Collection

15/11/2017

There is something about the color pink that people absolutely adore. Bizarre documentaries have been made about the cult of the color, and Millennial Pink—a specific pastel shade—has been dubbed the color of a generation. With that in mind, Fendi’s new limited-edition all-pink capsule collection for mytheresa.com might just have found a fashion sweet spot by bringing its latest collection and the popular color together.

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This week the Italian brand is reissuing a selection of pieces from its Fall 2017 collection (featuring apparel and a bevy of accessories) entirely anew in pretty shades of pink. The original runway line was mostly made up of earthy neutrals with an emphasis on bold red, but the capsule’s new pieces in pink touch on one of the season’s biggest trends.

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Featuring sunglasses, fur-covered slides, and a sweater dress emblazoned with “Fendi,” the collection has an emphasis on sportier pieces, which also makes this collection lean to the casual side. Adding to the fun, the brand has released a short video with models Paulina King, Michi Kat, Hsu Chen, Charlotte Carey, and Eva Wladymiruk walking the streets of New York and looking chic. Watch for yourself, above.

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Fendi’s all-pink capsule collection will be available exclusive on mytheresa.com starting Wednesday, November 15, 2017.

 

From: Elle Uk

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