Make way for beauty’s new luxury destination on Farfetch with the retailer’s forward-thinking collections of skincare, make-up, hair, fragrance, bath, body, and wellbeing all launching today.
Over 100 brands – from the global to indie – have joined the platform, where shoppers can also experience innovative try-on technology and join a community spearheaded by the ‘Farfetch Beauty Global Collective’. The likes of make-up artists Erin Parsons and Isamaya Ffrench (pictured, top), dermatologist Dr Michelle Henry, and cosmetic chemist Michelle Wong help form the committee made up of fellow visionary industry insiders ready to educate and inspire.
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“We knew we had to offer beauty in an ‘only on Farfetch’ way – combining our know-how in bringing together a diverse community of expert voices that resonate with the modern beauty customer and their needs,” says Farfetch’s chief brand officer Holli Rogers.
The launch celebrates “the emotions attached to choice and self-expression along with the feelings it evokes knowing that beauty is subjective,” Rogers continues. It’s also about “pushing the boundaries between physical and digital to further enhance our perception of beauty,” she says, explaining that the creation of 2D and 3D try-on skins celebrate the transformational nature of beauty as a mode of identity in contemporary culture.
The reveal of beauty on Farfetch coincides with the company’s acquisition of specialty beauty retailer Violet Grey earlier this year, plus the launch of beauty at Browns Fashion – a regularly rotating edit of established and emerging beauty brands available online and in-store at the London-based luxury retailer.
As fellow beauty fans will concur, this is a very exciting time for retail.
From Harper’s Bazaar UK
