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H&M

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H&M for rent?

02/12/2019

H&M is the latest major fashion retailer to tap into the billion-dollar clothing rental market in a bid to tackle environmental concerns. The Swedish company is testing out a clothing rental service at its flagship store in Stockholm to members of its loyalty program, according to Business of Fashion. For the equivalent of £28 a week, customers can rent clothes from a collection of 50 pieces. H&M, currently the world’s second largest fashion retailer, is expected to trial the service for three months before deciding…

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Best Ski Outfits

18/11/2019

Sometimes you think that planning your Christmas holidays is an easy job, but let me prove you wrong: you have to choose the perfect location, book the tickets and stay at a wonderful hotel. The situation can get more complicated if you are not visiting Wien or Paris, but you are headed to skiing in the mountains. Skiing… that is when stuff can get really bad, especially if you are a fashion enthusiast, because you do not know what to…

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Giambattista Valli x H&M Collection

05/10/2019

H&M has launched its most extensive look at its forthcoming Giambattista Valli collection, an array of frothy, feminine pieces that will elevate your party wardrobe. Ahead of the launch on 7 November, here we wound up our 10 favourite looks.   From Harper’s Bazaar UK…

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Giambattista Valli x H&M Collection Makes Its Debut in Cannes

24/05/2019

Giambattista Valli and H&M have revealed their upcoming collaboration using a few famous faces. Project Love — the first collaboration between the Italian designer and fast-fashion brand — was revealed tonight at the Cinema Against AIDS amfAR gala during the Cannes Film Festival with looks from the collection worn on the likes of Kendall Jenner, Chiara Ferragni, H.E.R., Bianca Brandolini, Chris Lee and Ross Lynch. Valli and Ann-Sofie Johansson, creative adviser at H&M, were also seen posing with the celebrities. View this post on Instagram…

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Jeremy Scott Launches His Moschino x H&M Collaboration in New York

25/10/2018

Last night, after months of anticipation, Scott unveiled the Moschino [tv] H&M collection with a star-studded extravaganza at Pier 36 in New York. The show space was transformed into NYC streets, replete with high-rise buildings, billboards covered with the campaign images and illuminated theatre signs emblazoned with the Moschino logo. As Run-DMC’s “It’s Like That” blasted out, campaign star Gigi Hadid opened the show in a black hoodie printed with gold chains and a glittering gold puffer coat, followed by…

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White Boots are the ’60s trend we need right now!!

22/10/2018

Ankle boots are set to be one of the biggest fashion trends for a few years now. But, you should stop looking for the classic black ankle boots, because they are so random. If you want to be that “woman” who walks in the city streets with the most amazing pair of boots, then you need to consider white boots as your ideal option. Are you ready to wear white boots? White Boots are the ’60s trend we need right now.…

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Moschino x H&M’s First Ad Campaign is Finally Here

08/10/2018

Moschino’s long-awaited collaboration with H&M is almost upon us, and we finally have out first look at the incredible ad campaign featuring Gigi Hadid. In a series of new photos revealed by WWD, we get to see the color palette of H&M’s Moschino collection. Featuring silver, gold, and sparkly fabrics, contrasted with a lot of neutral colors, you’re probably going to want all of the striking pieces, which will be available from November 8. But as with H&M’s other collaborations with fashion designers, the items are likely…

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