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Kim Kardashian West signs a $200 million licensing deal with Coty

29/06/2020

Coty Inc. has a new – and very high-profile – partner. The global beauty giant has paid $200 million (about £162 million) for a 20 per cent stake in Kim Kardashian West’s beauty business: a deal that signals big things for the ever-growing KKW empire. While staggering, the deal remains notably smaller than the one struck between Coty and Kardashian West’s sister, Kylie Jenner – a move no doubt influenced by the risk of a creeping global recession. Fuelled by the frenzy…

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Kylie Jenner Is No Longer a Billionaire

30/05/2020

The Kardashian–Jenner family are keen on how to create an enviably unobtainable image for marketing’s sake—but part of crafting their ultra-luxe image over the years may have included exaggerating the monetary earnings of one of their biggest business ventures: Kylie Cosmetics. According to a new Forbes report, Kylie Jenner and her seemingly flourishing makeup company may not be as financially successful as they have been perceived to be in recent years. Based on newly obtained documents from Coty (the parent company that…

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Kylie Jenner Sells $600 Million Stake in Beauty Business

18/11/2019

Kylie Jenner is selling a controlling stake in her cosmetics startup to Coty Inc. for $600 million. The deal for 51 percent of Kylie Cosmetics values the company at $1.2 billion. Jenner will remain the face of the company, which will be rebranded as Kylie Beauty. The brand is known for its lip liners and lipsticks. “We are pleased to welcome Kylie into our organization and family,” Coty CEO Pierre Laubies said in a press release announcing the deal. “Combining…

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