Gucci has opened their new Gucci Garden in Florence in the 14th century Palazzo della Mercanzia. It isn’t a garden, but an interactive, Gucci-themed museum. Or, as Gucci Creative Director Alessandro Michele put it in a press release: “The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolizes a perpetual beginning and a perpetual return.” Now, Gucci fans can find galleries filled with Gucci clothes (both contemporary and vintage), video installations, art (including a “giant nineteenth-century equestrian oil portrait”).
Alsooooo, here you can eat! Chef Massimo Bottura’s new restaurant in Florence opens to the public today and it’s called Gucci Osteria. Gucci Osteria is inside the newly renovated Gucci Garden Galleria in the 14th century Palazzo della Mercanzia.