After some fifty years in the entertainment industry with a career that spans music, fashion and film, over one hundred million records sold worldwide and a blockbuster Las Vegas residency, Cher could be forgiven for wanting to slow down a little.
But that wouldn’t be Cher. Instead, she revealed on Twitter (her incomparable Twitter account is surely another of her achievements) to her 3.66 million followers that she is launching a fragrance called “Eau Couture de Cher”.
She told WWD that she wears it every day, and that it has notes of bergamot, neroli, jasmine and vetiver to make a spicy, vanilla oriental fragrance. “We’ve come a long, long way since I first put out a perfume so I really do believe this is genderless. I [made] it for people who love perfume or people who want to smell good, people who feel that it’s part of who they are. I imagine there are people, I know there are people, who don’t want to have anything on them and I cannot even go to that place,” said Cher.
Indeed, Cher’s last foray into the fragrance world was her “Uninhibited” scent, which was discontinued in 1987. Eau Couture de Cher has been four years in the making, and is a partnership between Cher, Scent Beauty, and fragrance house Firmenich with Clément Gavarry as the nose.
Ever the early adopter, Cher has already been wearing the £63 scent to events such as the Met Gala and a taping of The Tonight Show With Jimmy Fallon, where she was excited to have a cast member ask her what fragrance she was wearing: “I was so thrilled, I can’t even tell you. I was jumping up and down,” recounted Cher.
There’s not a firm release date yet (Cher says it will come “when I”m ready,”) though it’s tipped to launch this autumn. We’re expecting all further updates to come from Cher herself, so keep your eyes trained on her Twitter.
From British Vogue