L’Oreal Paris announces the legendary Céline Dion as its newest global spokesperson.
The performing and recording artist, who the brand believes embodies their ‘Because I’m Worth It’ motto, will make her debut as the face of the Excellence Hair Color advertising to be released later this month.
This marks a new chapter in Dion’s career, as her long-standing Las Vegas residency comes to an end this June.
“I’m at a stage in my life where I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves,” Dion says of the news.
“I never saw that coming, especially at 51 years old,” she adds, explaining how the decision to work with the beauty giants was carefully considered.
“I thought seriously about it because, if my name was on it, I wanted to truly believe in it. We, women, are all dealing with a society that is pushing so much today. Considering that L’Oréal Paris gives women plenty of tools to feel good, to feel strong, to have a voice, to fulfil themselves and to feel worth it, I was honoured to become a global ambassador for the brand and represent women all around the world.”
From Harper’s Bazaar UK