By looking at the latest from luxury brands with household names, it’s clear that logomania is much more than just a phase. Leading the charge, Burberry’s chief creative officer, Riccardo Tisci, revealed a new line of monogrammed pieces for summer, and it’s filled with everything we need to get through the remainder of the warm-weather months in style.
“For my third TB Summer Monogram collection, I wanted to celebrate the balance of our heritage with the importance of always evolving and looking forwards,” Tisci divulged. “The collection captures that optimistic feeling of summer and that feeling of constant momentum, the excitement for what’s next.”
Leaning in to the idea of giving tried-and-true designs a new spin, the brand tapped legendary supermodel Naomi Campbell for its campaign. According to the creative director, it was truly a perfect match. “I couldn’t think of anyone better to symbolize this enduring nature,” Tisci said. “[She] has this transcendental energy and beauty that embodies both a timeless classicism as well as the vitality of summer.” Sharing the designer’s sentiments, Campbell said of the partnership, “It’s magical working with Riccardo.” She added, “He always has such a unique vision and continually manages to bring another facet out of me, pushing me to do things I don’t think I can do.”
As for the pieces, shoppers can expect to find classics like the Lola bag and oversized sunglasses, updated with summery takes on the Burberry logo. There’s also an extensive offering of hats, swimwear, and easy resort styles that can be worn both poolside and while traipsing around the city. If you’re ready to shop the lineup, continue ahead to peruse select styles; to see the collection in full, head over to Burberry.com.
From Harper’s Bazaar US