The worlds of rental and resale are growing by the day as more and more designer labels embrace the idea, making it easier for their customers to practice circular fashion and opt for more sustainable ways of shopping. The latest fashion house to expand on this is Burberry, which has just announced a partnership with My Wardrobe HQ, the UK’s top luxury rental and resale platform.
Burberry will launch its first rental and resale offering via this collaboration, which will be made up of key Burberry pieces that have been donated by customers, and it will also have a charitable angle. 40 per cent of each sale will go to Smart Works, an organisation which provides high-quality interview clothes and coaching to unemployed women in need.
The edit – which features many of Burberry’s best-known designs, from trench coats to handbags – is available to rent now. Customers can rent for four, seven, 10 or 14-day periods, but can also purchase anything outright that they happen to fall in love with.
“Supporting the principles of a more circular economy is key in achieving our ambition to be Climate Positive by 2040,” said Pam Batty, VP of corporate responsibility at Burberry. “We are delighted to partner with My Wardrobe HQ to offer our communities a new way to shop sustainably for luxury pieces of the highest quality and craftsmanship, whilst expanding on our existing reuse, repair and recycling initiatives.”
Meanwhile, Tina Lake, founder of My Wardrobe HQ, said that this was a partnership was a dream come true: “From the first moment that I imagined My Wardrobe, it was with an ambition to work with Burberry – they are the epitome of heritage, but with a huge pioneering spirit.”
From Harper’s Bazaar UK