Since his arrival at the head of Balmain in 2011, Olivier Rousteing has rivalled in boldness and creativity at each of his fashion shows. And it is on board a barge on the Seine that he will present his next collection for the French house. Rather than a simple video or a lookbook, the artistic director chose to present his collection on the water to mark the end of this period of uncertainty and to celebrate the return to life.
“I think every one of us will forever remember this past spring as being a dark one, marked by strange new fears and mandatory isolation. Even for those lucky enough to only have had to deal with Zoom frustrations and cabin fever, the recent confinement made very clear just how much we had taken for granted until that moment. Forced apart, we suddenly realized that we depended on being together.”
Balmain’s 75th anniversary
And because this event will also mark the 75th anniversary of the French fashion house, among his creations, Olivier Rousteing will present archive silhouettes originally imagined by Pierre Balmain but also by a handful of creative directors who preceded him, such as Erik Mortensen and Oscar de la Renta.
The show was conceived in close collaboration with Beyoncé‘s art director, Andrew Makadsi, as well as with choreographer Jean-Charles Jousni, and a live musical performance was hosted by Yseult. Although the show was not open to the public, it was the first to be featured on the TikTok social platform.
From Vogue Paris