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The 10 Most Powerful Celebrity Fashion Influencers of 2018

22/11/2018

Although fashion inspiration can be sourced from a variety of different places—glossy pages of magazines, runways, stores, the chaos of our Instagram Explore page—we’d be lying if we said celebrities weren’t on the list, too.

Whether it’s their red carpet forays or their street style, celebrity style influences the shapes, colours, trends and styles we gravitate towards to—intentionally or not.

But which celebrities influence us the most? Do we look to the likes of Meghan Markle and Amal Clooney for office appropriate workwear? Or turn to Kim Kardashian and Cardi B for envelope-pushing streetwear?

The answer, it turns out, is a little in between.

Global fashion search platform Lyst has released their “most powerful celebrity fashion influencers” list for the year, which tracks which each star’s fashion effect, including their influence over sales, social and search.

Here, the ten women influencing your wardrobe.

  1. Kylie Jenner

Whether it’s Adidas tracksuits, Victoria’s Secret underwear or Alexander Wang dresses, Kylie Jenner has an instant effect on the fashion industry.

2. Kim Kardashian West

Hate her or love her, Kim Kardashian’s influence over brands cannot be denied.

3. Meghan Markle

Outstripping her sister-in-law, Kate Middleton, Meghan has influenced searches for “boat neck,” “tuxedo dresses,” Givenchy and Stella McCartney to spike.

4. Cardi B

Dolce & Gabbana dresses, Tom Ford gowns and Moschino Met Gala creations, Cardi B is definitely a tastemaker.

5. Beyonce

Everyone around the world watched her Coachella performance, but it wasn’t just the music they were interested in. Searches for Balmain hoodies and denim shorts surged after the festival.

6. Serena Williams

When it comes to sport, no one is more influential than Serena Williams. After she wore an Off-White x Nike dress at the US Open, “black tennis dresses” increased by 108%.

7. Chiara Ferragni

Following her lavish wedding (which was broadcasted to her 15 million Instagram followers), searches for Dior surged 109%.

8. Blake Lively

Off the back of her fashion-foward, suit-heavy promo tour for A Simple Favour,women have been looking to Blake Lively for suiting inspiration.

9. Rihanna

Falling to ninth position from first last year, Rihanna’s brand, Fenty, is a huge part of her influence.

10. Ariana Grande

Championing brands like Reebok, Burberry and Vera Wang, Ariana Grande causes searches to spike every time she wears something new.

From Harper’s Bazaar Australia

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