As customer demand increases, along with the awareness of what our favourite beauty products are made of, more and more brands are making the switch to vegan, cruelty-free products and opting to perfect the formulas of their mainstay must-haves now free from animal by-products. From Mecca Max to Kat Von D and Sukin Natural Skincare, these are the brands paving the way for the future of beauty by putting their best foot forward. So scroll down and indulge in new guilt-free beauty buys if you too are seeking to transition to using 100 per cent vegan products or are looking for a series of new animal-friendly beauty bag staples to invest in.
Known for creating products that are both safe and non-toxic, Herbivore Botanicals is a vegan brand that specialises in concentrated yet effective products that are made from organic, plant-based food-grade ingredients free from parabens, chemicals and fillers.
American beauty brand E.l.f. Cosmetics aims to provide its customers with high-quality, animal-friendly products at affordable price points. Think lipsticks, eyeshadows, nail polishes and ergonomically designed synthetic brushes—what’s not to love?
In you’re after vegan make-up brushes, EcoTools has you covered with its wide selection of environmentally friendly products that are 100 per cent cruelty free, made from renewable bamboo, recycled aluminum and plastic and come complete with tree-free packaging made from cotton and bamboo.
Kat Von D
Kat Von D‘s beauty line is known for its brave and bold pigments, high quality and long-lasting appeal, but did you also know the entire line is 100 per cent vegan and cruelty-free? If you’re after all-day wear, look no further for the ultimate beauty bag staples you’re sure to soon swear by.
Shop Inika Organic‘s wide range of products—think primers, bronzers, foundation and eyeshadows—for vegan, cruelty-free alternatives that are certified organic and made from natural ingredients by a company that is entirely Australian owned and available to shop at David Jones.
Mecca Max has made the switch and opted to provide only 100 per cent vegan and animal friendly products. The cruelty-free brand has taken on the feedback of its customers and perfected the formulas of their must-have, affordably-price products which are now in even higher demand.
Shop ethically Australian-made vegan nail polishes that are also cruelty free and carbon neutral from Kester Black. Aiming to reduce its environmental footprint, Kester Black also ulitises recyclable materials and renewable energy, while manufacturing in small batches in order to prioritise the minimisation of wastage.
Axiology Natural Organic Lipstick
Axiology specialises in natural, organic and ethically made lipsticks that are nothing short of luxurious. Supporting women artisans based in Bali and both environmental and animal welfare programs, there’s no excuse not to look to Axiology if you’re seeking to stock up on new long-lasting, nourishing lipsticks.
With vegan, high-quality foundations that come in 40 customisable shades, Cover FX is your one stop shop for the all things coverage. Perfect your base with these guilt-free products that promise to achieve the finish you’ve been searching for.
Sunkin Natural Skincare
Sunkin provides hair and skincare products that are 100 per cent vegan and animal-friendly while also seeking to reduce carbon emissions. Complete with a Carbon Neutral certification, this Australian brand also uses recyclable and BPA free packaging made from plant-based PET plastic and amber glass.
Made from natural ingredients sourced in Iceland, Skyn Iceland‘s products promise to deliver results while also reducing damage caused by daily stressors. From Arctic cloudberry and red Arctic algae to Arctic Sea buckthorn oil and ice age mud, Skyn Iceland has you covered with only the finest ingredients that are 100 per cent vegan.
Hailing from the Northern Beaches, local brand Lovebyt specialises in all-natural, cruelty-free toothpaste. Formulated with ingredients such as tea tree oil, eucalyptus and chamomile, you can choose from three delicious flavours to keep your mouth fresh and healthy: charcoal and mint, cinnamon and clove, and peppermint.
Australian brand Mukti aims to market sustainable, ethical and organic skincare. Known for their vitamin boosters and other skin rejuvenation formulas, their products claim to encourage collagen production and improve hydration to keep your skin supple and youthful.
For a vegan firming lotion that aims to make anti-ageing fun, be sure to check out Bangn Body’s offering, which is suitable for the face and body, as well as all skin types. Acting as a preventative, the product promises to stop you from having to resort to harsh chemicals and other dangerous procedures later on in life.
Hummm is an up-and-coming Australian owned and made skincare line handcrafted in Melbourne using non-toxic and non-invasive ingredients that are proudly vegan and cruelty-free. Best known for products that meld nature with scientific innovation, the brand is one that you’re going to want to add to your beauty shelf now.
Have you ever thought about the impact your deodorant is having on the planet? Asuvi has. This Australian-made brand is the brainchild of Thomas Richard, who wanted to create a natural and sustainable deodorant company and he’s done just that – Asuvi is kind to the planet as well as animals. Your first purchase of this vegan-friendly deodorant comes with a container that is made from 100% recycled plastic and after that, you simply purchase biodegradable refills in your chosen fragrance.
From Vogue Australia